Who we are

The people behind
Market Arc.

A senior team built around one purpose: helping B2B and B2C companies become visible across AI search and turn that visibility into qualified demand.

Core team

Strategy, development and growth.

We combine deep marketing experience, technical GEO capability and long-term commercial relationships.

Director of Growth

Anne Mason

Anne has spent two decades turning marketing into measurable revenue. She specialises in AI-enabled demand generation, data analysis and lead generation, helping B2B and B2C companies find the signal in noisy markets and build growth engines that scale.

Business Development

Alexander Herget

With 20+ years in media, Alexander understands how audiences form opinions and how brands earn attention at scale. He works with leadership teams to turn Market Arc's visibility intelligence into commercial partnerships and long-term client relationships.

GEO and Development Lead

Max Mason

Max runs the technical side of Beacon and our Generative Engine Optimization work. From scan infrastructure to the code that turns insight into action, he makes sure Market Arc's proprietary intelligence stays sharp, fast and useful.

How we work

Small team. Senior thinking. Proprietary intelligence.

Market Arc is deliberately lean. The people you meet are the people who run your diagnostic, set the strategy and build the system.

Strategy direct from the team
Beacon-built diagnostics
GEO and AI search execution
Commercial growth, not vanity metrics

Meet the team
that builds your growth system.

Start with a strategy conversation and a Beacon diagnostic.

Talk to Market Arc Check your AI visibility