AI Visibility
What Actually Makes AI Recommend a Brand?
Evidence, clarity and corroboration: the ingredients behind an AI recommendation.
Anne Mason · May 6, 2026 · 6 min
Insights
Intelligence for the AI era of growth.
Short, evidence-led pieces on how AI is changing discovery, authority, demand and pipeline. Written by the founder. Sourced and dated.
AI Search
How Visible Is Your Company to ChatGPT?
A practical way to think about whether generative systems can find, understand and recommend your business.
Anne Mason · Apr 9, 2026 · 6 min
GEO
SEO vs GEO: What Changes and What Doesn't
Ranking and being cited are related but different problems. Here is where they diverge.
Anne Mason · Mar 17, 2026 · 7 min
B2B Growth
From AI Visibility to Pipeline
Visibility is an input. This is how it becomes a revenue system.
Anne Mason · Aug 26, 2026 · 6 min
Demand Generation
The B2B Lead Magnet Is Back
Why original, useful assets are the bridge between AI visibility and identifiable demand.
Anne Mason · Aug 5, 2026 · 5 min
Research
How to Measure AI Visibility
What can be measured today, what cannot, and how to build a defensible baseline.
Anne Mason · Jul 8, 2026 · 7 min
AI Visibility
Why Authority Matters More in AI Search
Generative systems synthesise from sources they trust. Authority is now a discovery variable.
Anne Mason · Jun 11, 2026 · 5 min
The Arc · AI Search · Demand · Growth