Skip to content
Market Arc AdvisoryMarket ArcAdvisory

01 · GEO · AI Search · SEO · Authority · Digital PR

Get discovered where your buyers are asking questions.

Buyers now ask AI systems who to consider. AI Visibility is the work of making sure your company is found, understood, trusted and cited when they do - across generative engines and traditional search.
Check your AI visibility Request scope

Arc stage

Visibility · Authority

Every system maps back to the Market Arc. See the methodology.

What it includes

  • Generative Engine Optimization
  • AI search strategy
  • Entity optimization
  • Content architecture
  • Technical discoverability
  • Digital PR
  • Citation strategy
  • Authority building
  • Backlink strategy
  • AI visibility monitoring

Why it matters

Ranking is no longer the only question.

Generative Engine Optimization (GEO) is the practice of improving how brands are discovered, understood and represented by generative AI systems. Where SEO optimized for a list of links, GEO optimizes for inclusion in a synthesized answer. The inputs overlap; the objective differs. You need to be findable, but you also need to be the kind of source a system is willing to name.

Entity before content

AI systems reason about entities. If your company, category and offer are ambiguous, no volume of content fixes it. We start by making the entity unambiguous.

Authority is a discovery variable

Generative systems synthesize from sources they trust. Third-party corroboration, named expertise and specific evidence now affect whether you are discovered at all.

Monitoring, not guessing

Beacon establishes a baseline and tracks how representation changes as the work lands, so decisions rest on evidence rather than anecdotes.

How we work

From diagnostic to system.

  1. 01

    Beacon diagnostic

    We measure where you stand across discoverability, entity clarity, content authority, citation readiness and technical foundations.

  2. 02

    Visibility architecture

    Entity definition, content architecture, structured data, citation strategy and digital PR - sequenced by impact.

  3. 03

    Build and monitor

    We implement with your team or ours, then track representation across AI systems as the work compounds.

Engagement pathways

Start where you are.

  • AI Visibility Audit

    Best forCompanies trying to understand their AI search position.

    FormatBeacon diagnostic + expert analysis + strategic roadmap.

    Start with an audit

  • GEO Growth Sprint

    Best forCompanies that need to improve AI visibility quickly.

    Format90-day strategic implementation program.

    Request scope

  • AI Demand Engine

    Best forB2B and B2C companies connecting AI visibility to lead generation.

    FormatOngoing growth program.

    Request scope

  • Fractional Growth Advisory

    Best forLeadership teams needing senior strategic marketing leadership.

    FormatEmbedded executive advisory.

    Talk to Market Arc

Questions

Common questions

What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of improving how brands are discovered, understood and represented by generative AI systems.
Do we still need SEO?
Yes. Crawlability, structure and authority still matter - arguably more, because AI systems draw on many of the same signals. GEO extends SEO; it does not replace it.
Can you guarantee AI systems will recommend us?
No one can. We improve the conditions that make citation and recommendation more likely, and we measure the change. Beacon results are guidance, not guarantees.
How long until visibility changes?
Technical and entity fixes can register within weeks; authority and coverage compound over a quarter or more. The GEO Growth Sprint is structured as a 90-day program for that reason.

Next system

02 Demand Generation

You can't win
a consideration set
you're not in.

Find out how your company appears across the new search landscape.

Check your AI visibility Talk to Market Arc

Powered by Beacon.