How we work
Build the System
The principle
The principle
Establish the baseline before changing the system.
We agree the scope, connect measurement and record the baseline before publishing. The handover records what was built, how it works and what the evidence does and does not show. AI Visibility Audit provides the AI visibility baseline.
The program
The three phases
- 01
Days 1 to 30
Measure and fix
A full baseline across search and the AI answer engines before anything is touched. Analytics and Search Console connected and proven. Then the agreed technical fixes holding good content back.
- 02
Days 31 to 60
Build and publish
The assets that only this business could own, published in a form built to be quoted and cited. Pages rebuilt. Content shipped in a controlled order so each one can be attributed.
- 03
Days 61 to 90
Compound and report
The same measurement re-run against the day one baseline, on the same questions. Review media activity and any coverage or citations observed, without promising either. Then a written system for running it without us.
Handover
What you get
- 01
Website and landing pages, rebuilt or added.
- 02
CRM and HubSpot forms, lifecycle stages, source tracking and nurture emails.
- 03
Lead magnets, reports and resource pages.
- 04
GEO evidence pages, structured data and accessible content.
- 05
Media and PR workflow, press page and story development.
- 06
Event pages, QR feedback forms, social plans and follow-up journeys.
- 07
Membership, sponsorship and corporate decks, plus executive LinkedIn content.
- 08
Dashboards, regular reporting and documented AI automations with human approval.
- 09
A measured baseline and a measured endpoint on identical questions.
- 010
The pages and assets built and handed over.
- 011
The agreed technical faults cleared.
- 012
A prompt set and a measurement method you keep.
- 013
A written operating system for running it after we leave.
No false certainty
What we do not promise
We do not promise traffic figures, rankings or revenue. Anyone who does is guessing, and with AI answers changing month to month they are guessing harder than usual.
We promise things built and handed over, and we will tell you when something has not worked.
Working together
What it asks of you
An agreed review schedule. Approvals rather than drafting. Access to analytics, the site and the CRM. One recorded conversation about how your business decides what is true, because that is what lets the system run without you.
Questions
The engagement, clearly answered
- Why does nothing publish in the first month?
- Because the baseline has to be trustworthy before the work changes anything. The first month proves the measurement, connects the evidence sources and clears technical faults so later publishing can be attributed properly.
- What happens if the numbers do not move?
- We say so. The endpoint is compared with the same questions and method used on day one, and the final report records what changed, what did not and what should happen next.
- How much of my time does this take?
- We agree the review schedule with you, focusing your time on approvals rather than drafting. We also need access to analytics, the website and the CRM, plus one recorded conversation about how your business decides what is true.
- What do I keep at the end?
- You keep the pages and assets, the cleared technical foundation, the prompt set, the measurement method and a written operating system your team can continue to run.
- Can you guarantee results?
- No. We do not promise traffic figures, rankings or revenue. We promise work built and handed over, consistent measurement and a direct account of what did and did not work.
Ninety days.
A measured answer.
Start with the baseline, finish with work you own and evidence you can inspect.
Built around measurement, not promises.