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Free Market Arc field guide

Build your first
90 days of GEO.

A practical operating plan for improving AI visibility, strengthening authority and turning discovery into demand.

Inside the Blueprint

  1. 01How to establish your AI visibility baseline
  2. 02What to fix in days 1 to 30
  3. 03How to strengthen your evidence layer
  4. 04How to improve authority and citation signals
  5. 05How to connect GEO activity to demand
  6. 06What to measure after 90 days

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Why we wrote it

Most GEO advice is a list of tactics. This is an operating plan.

The Blueprint sequences the first 90 days of Generative Engine Optimization the way Market Arc runs it with clients: baseline first, then entity clarity and evidence, then authority, then the demand and measurement infrastructure that makes the work commercially accountable. It is written for CMOs, VPs of Marketing and founders, not SEO specialists.