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Executive briefing

AI visibility
is a board issue.

If buyers, investors, partners and talent increasingly use AI systems to research categories and compare providers, leadership needs to understand how the company is represented before the website visit.

Inside the Briefing

  1. 01Why AI visibility is a board issue, not just a marketing metric
  2. 02The four exposures: discovery, trust, positioning and risk
  3. 03Twelve questions leadership teams should ask
  4. 04What good governance of AI visibility looks like
  5. 05How to commission a private executive diagnostic

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Who it is for

The board does not need to know how GEO works. It needs to know whether the company is exposed.

Written for boards, CEOs and executive teams, the Briefing frames AI visibility as a market-access question: discovery, trust, positioning and risk. It gives leadership the questions to ask the marketing and commercial teams, and a clear view of what a credible answer looks like.

01

Discovery

Do we appear when an unbranded buyer asks who to consider?

02

Trust

Which sources are AI systems using to validate us?

03

Positioning

Does AI understand our category, offer and differentiation?

04

Risk

Are outdated or inaccurate descriptions shaping the answer?