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Market ArcAdvisory

Diagnostic worksheet

Who enters
the shortlist
before you?

Start with the buyer question, not your keyword list. Name your category and three competitors, and we will send the Scorecard with your arena already in view.

How the Scorecard works

  1. 01Define the arena: category, buyer, use case and three competitors
  2. 02Ask the right questions across five prompt types
  3. 03Score presence, recommendation, prominence and evidence
  4. 04Identify the primary gap and what should move first

Step 1 of 2: your company

We use your details to send you the AI Search Competitive Gap Scorecard and, where relevant, follow up about AI visibility. No phone number required. Unsubscribe any time.

Use with an AI visibility audit

Frame the question. Record the evidence.

The Scorecard provides a manual framework for discovery, recommendation, problem, comparison and validation questions. The free AI visibility audit provides a separate private report on publicly observable website signals.

01

Discovery

Which companies should a buyer know about in the category?

02

Recommendation

Which providers are strongest for the use case, and why?

03

Problem

A buyer needs to solve a problem. Who should they evaluate?

04

Comparison

What are credible alternatives to the best-known providers?

05

Validation

Is this company a credible option, and what is the evidence?